The idea of perpetuum mobile/perpetual motion or continuous movement reflects in a perfect way the dream of humanity: to touch the infinity.
An editorial presentation of the concept, shaped to feel closer to a curated showcase than a generic product description.
The history of perpetuum mobile is tied to the history of physics. To this day humanity tries to create such a mechanism, but logic, the accepted laws of conservation and the irreversibility of natural phenomenon’s prove that such a mechanism cannot be created. Still technologies are not stagnated and are developing constantly that’s why the will to create a perpetuum mobile continues to capture the imagination of modern day scientists.
Ambitious people of science just like the dadaist artists refused logic and rationality to create perpetuum mobile. Dada artists created a cultural and artistic movement directed against the routine in life and thinking. This idea of opposition to established norms is also the basis of the occurrence of perpetuum mobile.
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A small selection from the same visual universe, kept in the same refined grid language as the main labels page.