Movila Dynasty is a family that became noble thanks to Stephen the Great. Below is a part of “The Letopise of the Land of Moldova" describing this entire process. The text is also present on the label, in the background, without standing out too much.
An editorial presentation of the concept, shaped to feel closer to a curated showcase than a generic product description.
A small summary of the text used: During a battle, Stephen the Great fell down from his horse and he couldn’t get up. That’s when the boyar Purece (the flea) arrived and helped him. Stephen the Great conveyed the title of nobility to his boyar.
On the label – the Coat of Arms of the Dynasty is shown with some additional elements inspired by the boyars’ clothes of those times. Colors are chosen to be strict and contrasting.
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A small selection from the same visual universe, kept in the same refined grid language as the main labels page.
